Mukambayeva Elmira Upeshevna, master’s degree, National Research Nuclear University “MEPhI”
Yushkov Evgeniy Semyonovich, Candidate of Technical Sciences, Associate Professor, National Research Nuclear University “MEPhI”
Abstract
The article examines the strategic role and importance of intangible assets (IA) in the context of digitalization, mentions the issue of accounting for IA in world trade, and summarizes the experience of IA management in countries with developed and actively developing economies (China). It is proposed to apply the hierarchy analysis method to develop an IA management strategy for both large and small and medium-sized enterprises.
KEYWORDS: intangible assets, management strategy, hierarchy analysis method, digitalization, economic development.
Download article STRATEGIES AND PRACTICES OF INTANGIBLE ASSET MANAGEMENT IN THE CONTEXT OF DIGITALIZATION
