Lifshits Elena Andreevna, Candidate of Technical Sciences, senior lecturer of the Management Department at the International University of Nature, Society and Man “Dubna”
Ivanova Daria Anatolievna, master student of the Management Department at the International University of Nature, Society and Man “Dubna”
The technique of creation, assessment, the analysis and correction of a branded field is developed on the basis of measurement of image and identity of branding for increase of competitiveness and stability of the organization.
KEYWORDS: brand, branding, organization’s competitiveness, sustainable development, consumer, branding elements of the field, methodology of branding perfection.
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